Lenzerheide's inspiration for the kingdom came less from the idea of sitting on a throne than from the movie screen. The area around the Rothorn is reminiscent of the locations from "Game of Thrones" or "Braveheart". Instead of horses, the protagonists are on mountain bikes, and the steel armor of the past has given way to the protectors of today. The kingdom has not yet been precisely defined and the offices have not yet been assigned. However, the winter will now be used to officially proclaim the new kingdom at the start of the season in June 2020. Such a project environment opens up many interesting perspectives and possibilities for implementation.

What is clear: At the heart of the kingdom will be an app for mobile devices. Gamification, tracking and virtual reality are the keywords. The go-ahead for the app development has been given and it will be available in the run-up to the next season. One thing is also clear: with Thomas Genon, Lenzerheide has a big name at its side as an advertising medium. The Belgian is one of the best mountain bike freestylers in the world and has made a name for himself with podium finishes at major competitions such as Rampage and Crankworx. Genon is at the center of the film "The Legend of Bike Kingdom", produced by Anthill Films and first shown in June 2020 on the occasion of the season opening in Lenzerheide.