"On January 31, 2014, our Dutch parent company, Accell Group N.V., signed an agreement to sell its subsidiary Hercules to Zweirad-Einkaufs-Genossenschaft (ZEG). With this decision, the Accell Group is sending out a clear signal on the German market. Efforts have been underway for some time to separate the individual Group brands. However, there were overlaps between Winora and Hercules in particular, which could not be changed due to the similarly structured product range, especially in the eBike segment. The strong growth of the Winora Group and the uninterrupted expansion course led to the decision to sell the smaller German bicycle brand.

As Managing Director of the Winora Group, I can now put my focus back on the brands Winora, Staiger, SINUS by Staiger, Haibike and XLC, which have always been based in Schweinfurt. Our goal in the coming year will be to further strengthen and expand our leading position in the eBike sector in the fields of design and function. We have already successfully initiated this process with the expansion and restructuring of our Service Call Center and the service and repair department. Our stationary specialist retail partners will receive even greater support from us thanks to this more targeted focus. Our full attention is now focused on our customer structure."Source: Press release