In order to emphasize the idea of quality, especially in connection with sustainable production, Löffler has launched a new label. The name "Fair Sports Wear" stands for high quality produced in Europe (mostly in Ried/Austria). While many other suppliers have discontinued their production in the current difficult economic situation or relocated it to low-cost countries in the Far East, Löffler is sticking to its strategy. And the fact that production in Europe does not necessarily mean expensive is demonstrated by the example of the "Hot Bond" cycling shorts. In the range since this year, they impress with their good workmanship, functionality and high level of comfort. They cost CHF 199 (men with bibs), which seems fair compared to the competition. The "Hot Bond" is manufactured using a new process. Different layers are welded together using ultrasonic welding technology, making the joints extremely flat, permeable to perspiration, more breathable and elastic. In addition to different seat pads for men and women, the "Hot Bond" has a special lining called "Transtex" in the back area. This transports excess moisture away from the body, giving the rider a dry feeling. This should be particularly beneficial for backpack-wearing bikers.