m-way, the specialist retailer for electric two-wheelers, is further expanding its presence and opening its first store in southern Switzerland in Lugano. The offer includes a comprehensive selection of e-bikes and e-kickboards as well as an extensive range of accessories and a professional workshop. The store is located at Via Trevano 85 in Lugano. The very latest m-way store is located at Tiefenausstrasse 1 in Rapperswil and is the Migros subsidiary's first presence on the right bank of Lake Zurich.

m-way was founded as a subsidiary of Migros in 2010. Since the beginning, the e-bike specialist has built up a Swiss branch network with its own specialist stores in numerous Swiss cities, namely Aarau, Basel, Bern, Bern-Westside, Biel, Chur, Emmenbrücke, Geneva, Lausanne, Oftringen, Opfikon, Solothurn, St. Gallen, Thun, Uster, Wettingen, Wil (SG), Winterthur, Steinhausen, Zurich and now also in Lugano and Rapperswil. In the business customer market, m-way offers companies, institutions and organizations additional mobility infrastructure solutions.