Since 2010, the Migros subsidiary has built up 8 of its own specialist stores, namely in Zurich, Basel, Bern, Bern-Westside, St. Gallen, Winterthur, Geneva and Lausanne, and opened its first franchise store in Uster last summer. The store opened in Biel on December 19 is m-way's tenth overall. With it, the company is opening up another important region in Switzerland.

"Rapid growth is very important in the promising future market of electromobility," explains Hans-Jörg Dohrmann, Managing Director of m-way. "We are therefore delighted to be opening an extremely attractive store in a prime location in Switzerland's largest bilingual city as part of our expansion strategy."

The store in Biel is located at Mühlebrücke 2, an important entrance road to Biel, opposite the municipal administration and in the immediate vicinity of the Nidaugasse shopping street. Customers will find a full range of e-bikes, e-scooters and accessories from all leading brands in the 214 square meter specialist store. Great emphasis is placed on service. All e-bikes and e-scooters can be test ridden at any time. The specialist store also has its own workshop, which is open not only to e-bike riders but to all cyclists.

www.m-way.ch