Since the COVID-19 boost, the bicycle industry has been on a downward trend, with sales continuing to decline. Velosuisse has published sales figures for Switzerland in 2025. These figures do, however, show that the decline is leveling off, meaning the drop is no longer as steep as in previous years. The association notes in its statement that the bicycle industry has been in a consolidation phase since 2023. Specifically, retailers sold approximately 25,000 fewer bicycles in 2025 than in 2024, a decline of 7.4 percent. According to the analysis, this is primarily due to everyday bicycles. “In this volume market, inventory levels were particularly high. This can be explained by the fact that specialty retailers first reduce their inventory before reordering new bikes,” explains Velosuisse. According to the association, sports bikes—specifically gravel bikes—have seen growth. These grew by an impressive 34 percent. E-gravel bikes even by 223 percent. However, these are numbers that hardly anyone can make a living from. The 2,162 e-gravel bikes and the 21,702 non-motorized gravel bikes together account for 7.5 percent of the bicycles sold in Switzerland (and registered by Velosuisse). If we add road bikes, which have also increased (+1,424 units / +8.8 percent), the figure rises to 14 percent.Velosuisse President Nathalie Schneitter is pleased: “Since the sports bicycle segment in specialty stores is significantly more expensive than the everyday bicycle segment, part of the decline in sales was offset.” Mountain bikes and e-mountain bikes still on the declineThere is less cause for celebration when it comes to mountain bikes. This segment, with and without motors, still accounts for over 30 percent of the total market and continues to decline. 107,016 units rolled out of stores in 2025, around 60 percent of them without motors. To account for the distortion caused by the pandemic, 2019 is often used as a comparison. This shows that even back then, people in Switzerland bought more mountain bikes than they do today. And not because of e-mountain bikes. In the five years before the pandemic, sales figures for non-motorized mountain bikes were higher than those of 2025. The e-MTB, which was enjoying a boom at that time, only surpassed those figures in 2019.At least the decline in the mountain bike market is no longer as steep as in previous years. Velosuisse explains, looking at total bicycle sales, that the bottom was reached in 2025 and things are now on the upswing. Experience shows that this year’s unusually sunny March is boosting business. One indication of cycling’s popularity is the workload at repair shops, which the association says is very high. However, it is impossible to predict at this point whether more bicycles will indeed be sold to people in Switzerland in 2026 and, above all, whether the mountain bike market will also start to recover.