First, Wiggle snapped up the bike specialist Chain Reaction Cycles. Then Amer Sports made headlines: The company, which also owns Mavic, forked out 50 million US dollars and brought carbon specialist Enve Composites under its umbrella. Enve now has illustrious corporate partners such as Salomon, Atomic, Arc'teryx, Suunto and Mavic.

Now there are even more well-known names: Helmet manufacturers Bell, Giro, C-Preme and accessories specialist Blackburn are changing hands. The company Vista Outdoors, which also has hydration pack specialist Camelbak in its portfolio, is putting down around 400 million US dollars for the big names from the helmet and accessories market.