The new Tour de Suisse Rad AG company building is being constructed on Seetalstrasse in Kreuzlingen, just a few hundred meters from the current company headquarters. "The new building will allow us to organize the production, distribution and marketing of bicycles and e-bikes according to today's needs. It offers us opportunities to further develop the business and prepare us for the future," says TDS Managing Director Reto Meyer. The new company headquarters is not only a clear commitment to Switzerland as a manufacturing location, but also to Kreuzlingen, emphasizes Meyer: "We have been at home here for almost fifty years. It was a conscious decision to remain loyal to our home". The good transport links played a role in this decision, as did the excellent opportunities to retain all experienced employees and recruit new, qualified staff.

The Velofabrik experience

Kreuzlingen offers even more advantages: "The new building is located right next to the Lake Constance cycle path. Every year, 280,000 people ride past here on their bikes. The new location allows us to welcome them as guests and offer them an insight into our work and our range of services," continues Meyer.

Tour de Suisse is setting up a bike experience world with public bike coffee and a showroom in the new building especially for this purpose, where the product range with the numerous customization options of the "A la carte" modular system will be on display. Public tours of the bicycle production facility will also be possible in the new building. Bike enthusiasts can also get active themselves: In future, a rental station of the Swiss bike rental company Rent a Bike with Tour de Suisse bikes will be available in the building. And anyone who wants to buy a Tour de Suisse bike will have the opportunity to try them out in advance directly from the manufacturer. Further cycle tourism offers are planned together with partners Rent a Bike and Thurgau Tourism.

More space from November 2018

The new company headquarters will not only improve Tour de Suisse's external image, but also its internal processes, says Reto Meyer: "The new building will allow us to make bike assembly more efficient and flexible. This will create the basis for further growth." In future, the company will have more space available for production and logistics in the 5,500 square meter building. For the first time, Tour de Suisse will also be able to paint bicycle frames in-house.

"Thanks to the new powder coating facility, we will be able to meet customers' individual color requests more quickly than before," says Meyer. If the construction goes according to plan, Tour de Suisse will be able to move into the new building in November 2018 - just in time to set up the planned new offers for cyclists for the following cycling season and start production of the new bike models. "The move will be a big step into the future for us and a strong signal for our customers. Tour de Suisse is showing that we can still play to our strengths 83 years after our foundation, just like Switzerland as a business location."www.tds-rad.ch