As the new namesake of the Bike Park, Northwave will work very closely with the operator of the facility, the Cycling Academy, in future. With its involvement in the Bike Park, Northwave wants to intensify contact with the bikers and communicate the brand's philosophy in a more targeted manner. For example, bikers will have the opportunity to test the new products from the outfitter of Mario Cipollini, the Italian sprinter legend, on site.