ODLO: End of bikewear production | Ride MTB

ODLO: End of bikewear production

In the run-up to the ISPO trade fair in Munich, which is important for the sporting goods industry, information has leaked out that the Norwegian-Swiss sports tailor ODLO will be withdrawing from the bikewear sector. The company will continue to offer functional underwear for bikers. However, the reorientation is likely to mean the end for the bike collections, which have been developed in recent years with the help of professionals such as Thomas Frischknecht and Thomas Hochstrasser. The ODLO management is planning a press release for next week.


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Note: This content has been automatically translated from German. Please report any incorrect translations.