Go Pro is now the official "point-of-view" camera for all Red Bull events. In mountain biking, this collaboration has already been in place for some time - Claudio Caluori's rides have been recorded with cameras from the American company for years. It is possible that the Go Pro cameras will be increasingly referred to in the future with fade-ins or corresponding "product placement".

Go Pro has been struggling financially for some time. The share price has fallen from USD 94 at its peak to a low of USD 8.62. Cheaper camera manufacturers are increasingly pushing into the market and want to challenge Go Pro. The price of the Hero4 Session has been adjusted accordingly. After its release, the price was USD 399, was lowered to USD 299 and then finally dropped again to USD 199.

The Go Pro share price rose again slightly shortly after the announcement on Tuesday.