RockShox andSRAM bundle marketing

He is known in Europe as the face of RockShox, and from now on he will also be coordinating marketing for SRAM: Dirk Belling from Munich, who has been Marketing Director at RockShox Europe for several years. This fills the position at SRAM Europe in the Netherlands that has been vacant since the departure of Cees Lengers in the spring.

At the beginning of 2002, the US gear and brake manufacturer SRAM took over the leading producer of high-quality suspension forks, RockShox, in order to avert a liquidity bottleneck at the suspension specialist. A few weeks ago, SRAM announced the first consequence of the takeover: SRAM and RockShox's European OEM customers (so-called original equipment manufacturers, or bike manufacturers) will now be supported from SRAM's European headquarters in Apeldoorn, the Netherlands.