Rocky Mountain teams up with Snow Epic | Ride MTB

Rocky Mountain teams up with Snow Epic

Rocky Mountain was one of the first manufacturers to recognize the potential of the Snow Epic and therefore sent a prototype of its new fat bike "Blizzard" to Engelberg to use it on the test ride in April of this year. Now the brand is joining as a sponsor of the "Rocky Dual".

The Snow Epic is Europe's first winter mountain bike festival - a fat bike event that will take place in idyllic Engelberg from January 14 to 18, 2015. Participants will take part in five races over three days, each with its own unique character. These will be held on groomed trails and pistes normally reserved for cross-country skiers and skiers. Rocky Mountain Bicycles sponsors the Rocky Dual, a snow dual slalom race under floodlights. This dual slalom is sure to be one of the most exciting events of the five races at the Snow Epic winter bike festival.

Behind the Snow Epic is Cape Epic founder Kevin Vermaak, who is now aiming for a similar success story with fat bikes in Switzerland. Vermaak got the idea from Herman Coertze, the owner of the Meerendal wine estate near Cape Town, which sponsors the Absa Cape Epic. Coertze, who has had close ties to Engelberg for almost 30 years, invited Vermaak to Engelberg for a skiing vacation. There he put the Cape Epic founder on a fatbike for the first time. After his enthusiasm, the idea for the Snow Epic was born.

Christoph Noser, Head of Marketing at Swiss Rocky Mountain importer CHRIS sports, explains the reasons for the partnership: "Rocky Mountain Bicycles not only builds outstanding bikes, but is also one of the leading companies when it comes to mountain bike culture around the world. This is one of the reasons why we want to promote fatbikes within the mountain bike scene. That's why Rocky Mountain has become a partner of the Snow Epic. We think it's an innovative event with a pioneering spirit, which fits perfectly with our brand identity. It also provides an excellent opportunity to demonstrate the excellent riding characteristics of our Rocky Mountain Blizzard on snow or any other terrain."

The Rocky Dual, which is also very attractive for spectators, promises to be a lot of fun despite its racing character. Race participants should focus their training on techniques such as powerslides and drifted turns. The Rocky Dual will take place on Friday evening, January 16, 2015.

All Snow Epic participants will be riding fatbikes, the new trend in the bike industry with extra wide tires. The Rocky Mountain Blizzards are available for anyone who wants to rent a fatbike.
The Blizzard is one of the first fat bikes to be equipped with a suspension fork, the Rock Shox Bluto RL.

In order to really do justice to the legendary Blizzard name, the target was set high: the fat bike should feel and ride like a "real" mountain bike. With a design optimized for the suspension fork, progressive geometry and excellent components, the Blizzard is a worthy representative of the typical Rocky Mountain riding experience, on snow, sand, or wherever you want to ride it, Rocky Mountain describes the story of its creation.

The Rocky Mountain team is already out on the slopes of Engelberg to prepare for the big event with extensive testing and to ensure that the riding experience on the Blizzard is perfect.

www.bikes.com
www.snow-epic.com
www.chrissports.ch


Note: This content has been automatically translated from German. Please report any incorrect translations.