Shimano and Mavic strongly in the profit zone | Ride MTB

Shimano and Mavic strongly in the profit zone

Shimano achieved a significant increase in turnover and profit in the 2014 financial year - particularly in the bicycle sector. Business also went like clockwork at French wheel and clothing specialist Mavic last year.

In terms of turnover, the Shimano Group achieved around 274 billion yen (approx. 2 billion euros) in the bicycle sector, which is over 26% higher than in the previous year. In terms of operating profit, the Japanese company shifted up a gear, increasing this figure by 57% to around 62 billion yen (approx. 456 million euros).

The total turnover of Shimano - the Japanese company also sells products for fishing - amounted to over 333 billion yen (approx. 2.45 billion euros) in 2014, an increase of almost 23% on the previous year. The net profit of the entire group even increased by 46% to over 51 billion yen (around 377 million euros).

Weak yen favors exports
In the annual report for the 2014 period, Shimano also gives reasons for the growth: The weakness of the yen was positive for demand, as it favors the export of Japanese products. The warm winter in Europe and strong growth in China for sports bikes are also cited. Sales were also boosted by the new XTR components and road disc brakes.

Mavic is doing well
Mavic achieved over 10 million euros more turnover in 2014 compared to the previous year; the 138.5 million euros correspond to an increase of 17%. Rims, wheels and tires accounted for 80% of Mavic's sales, with the remaining 20% coming from clothing, helmets, pedals and shoes. At 73%, Europe is Mavic's most important market, followed by the Asia-Pacific region with 15% and the North and South America sales region with 12%.

Mavic is part of the Finnish Amer Sports Group, which also includes the brands Salomon, Wilson, Atomic, Arc'teryx and Suunto.


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Note: This content has been automatically translated from German. Please report any incorrect translations.