Cycling, fishing and rowing - Shimano wants to make these leisure activities tangible and testable in Valkenburg in the Netherlands. In spring 2017, the "Shimano Experience Center" will open its doors in Valkenburg in the Netherlands and allow visitors to experience the products virtually in animated environments as well as in real conditions such as on test courses.

Shimano's aim with the center is to provide visitors with very personal moments with the products for cycling, fishing and rowing. This is done at interactive media stations, in a coffee shop, in workshops and in a section on the history of Japanese Shimano. Gerrit Middag, Business Development Manager of Shimano Europe, says: "We expect the location to attract cycling, fishing and rowing fans from all over the world. The experience center should also provide a strong benefit to the regional sports industry. We are convinced that perceiving and enjoying nature and the world around us promotes health and happiness, and the Experience Center fully meets these criteria."

In addition to the Shimano Experience Center, the 15,000 square meter site of a former brewery will also be home to a bike rental shop, restaurants and a bike-friendly hotel.

http://cycle.shimano-eu.com/