The days of the big trade fairs seem to be slowly but surely coming to an end: The Cebit IT trade fair in Hanover is coming to an end. The traditional Muba in Basel is celebrating its dernière in 2019. The main driver of this trend is digitalization. As a result, sales in the B2B and B2C sectors are taking place online - and no longer at the point of sale or even at a trade fair.

The death of trade fairs is not stopping at the bike industry either: as the US industry portal Bicycle Retailer & Industry News reports, the organizer has decided not to hold the leading US trade fair Interbike in 2019. The event may return after a pause for thought.There will also be no more signs of life from the Berlin Bike Show in 2019 for the time being. The event organizers, who have shed light on the bicycle in an unconventional way and have always shown courage for topics and formats outside the mainstream, would have celebrated the 10th anniversary edition in March 2019. The organizers say that it is not feasible for the upcoming event to maintain the level of previous years and that a continuation is therefore not justified. However, a comeback does not seem out of the question: "We will pursue new ideas and visions around the topic of bicycles on a social, political and industrial level and will certainly reappear on the scene with new approaches," announced the organizer.