Squadra Mondo snaps up Sportplausch Wider
On January 1, 2012, Squadra Mondo AG will acquire Sportplausch Wider AG. The entire staff will be taken over. The existing strengths of Sportplausch Wider, the combination of renowned brands with the highest level of technical expertise, are to be further expanded, according to Stephan Ruggle, CEO and Chairman of the Board of Directors of Squadra Mondo.
"I can't imagine a more competent partner for my succession plan than Squadra Mondo Schweiz AG. The goals, plans and interpretation of the future markets are timely and correct, and this is exactly what the Swiss cycling market needs now," says Peter Wider, owner and founder of Sportplausch Wider AG.
"With the Sportplausch Wider brand and the Wallisellen location, we have established our Squadra Mondo lighthouse in Zurich. The previous unique and popular market performance of the Sportplausch Wider team will be consistently continued. We will expand the cycling range at the expense of the classic sports ranges in the existing sports area and thus be even more competent. Peter Wider will retain operational responsibility as Managing Director. Naturally, the Sportplausch Wider brand will be retained in the Zurich area, in coexistence with our national Squadra Mondo brand," Ruggle explains further in a press release.
Under the leadership of Stephan Ruggle, Squadra Mono is embarking on an ambitious expansion strategy. With the purchase of Sportplausch Wider, the company now has its fourth own branch, in addition to locations in Stäfa, Altendorf and Oftringen. In the medium term, 15 large-scale points of sale are planned throughout Switzerland, and the concept will be franchised in 2012. Squadra Mondo aims to have seven outlets in Switzerland by the end of 2012.
Note: This content has been automatically translated from German. Please report any incorrect translations.