SRAM Corporation buys brake specialist Avid

The SRAM Corporation continues to grow: What once began as a "Grip Shift" twist shifter has become a provider of shifters, hubs and suspension elements through the acquisition of Sachs and Rock Shox. According to a press release from SRAM, the brake specialist Avid is to be acquired under an agreement reached today. With this acquisition, which is to be sealed at the end of January, SRAM is one step closer to its goal of a complete component group - and thus more market share in the OEM market. Shimano is therefore once again challenged.

Detailed plans for the integration of Avid products into the SRAM Group are to be finalized and presented by the Taipei trade fair in March. The integration into the SRAM Group will allow Avid products to benefit from the larger distribution network. While Avid's rim brakes have been known and proven for a long time, the new "Juicy" disc is still an insider tip: the first hydraulically operated disc brake from Avid immediately impressed in tests by various trade magazines.