The origins of "BlackBox" go back to the 2000 season, when RockShox offered forks optimized to the needs of the respective discipline for a few selected racers: The innovations that first saw the light of day under the "BlackBox" logo range from titanium nitride and the new "Slippery Silver" coatings to reduce system friction to the first lockout systems and carbon fork crowns and steerer tubes on SID forks.

SRAM also had the "SRD" program, in which sponsored riders put new technologies through their paces in racing. These two programs are now being combined and provided with a stylish website. This will offer insights into the latest innovations and interviews with the sponsored drivers.

Familiar names - in all disciplines
In addition to cross-country athletes, SRAM is not forgetting those active in other disciplines: with Steve Peat, Fionn Griffiths, Mickael Pascal, Eric Carter, Wade Bootes, Kirt Voreis, Nathan Rennie, John Kirkcaldie and Sam Hill, there are some well-known representatives of the full-throttle faction in the line-up, who are supplied with Boxxer forks, shocks and drivetrains. With Jeff Lenosky and Timo "Backflip" Pritzel, two names are also represented that are better known from films and shows than from racing.

Presence in Athens more than certain
In addition to Frischknecht and Blatter, other cross-country riders will also be able to enjoy the "BlackBox" program: In addition to double world champion Roland Green and Filip Meirhaeghe, Kashi Leuchs, Lado Fumic and Alison Sydor are among the best known, but Argentinian Jimena Florit and American Jeremy Horgan-Kobelsky also have the best chances of being allowed to compete at the Olympic Games in Athens.