SRAM pushes into the road bike market | Ride MTB

SRAM pushes into the road bike market

SRAM does not yet have a complete road bike group. Nevertheless, the US company will be supplying several road teams for the first time this season: the teams of CSC Tiscali (DEN), BigMat Auber 93 (FRA) and Relax-Fuenlabrada (ESP) will be racing with the "R9" road bike cassettes and PC 89R "Hollow Pin" chains. SRAM will also be supplying these parts to four national American sports groups.

David Zimberoff, responsible for global corporate communications at SRAM, explains the commitment as follows: "Our company philosophy relies heavily on sponoring at the highest level, which is why we are delighted to be able to equip these teams with our drivetrain components. We hope to soon see SRAM-sponsored athletes competing at every cycling event in the world."


Note: This content has been automatically translated from German. Please report any incorrect translations.