"Ok girls, here we go" is the simple and direct invitation from the "Strongher" creators, who offer an app alongside their website that women can use to arrange rides together. The app can be used to arrange a ride, invite friends and chat about it.

The platform was founded by Marianne Vos (twelve-time cycling world champion - three times on the road, twice on the track, seven times in the cross) with the aim of bringing professional cycling and grassroots biking closer together and uniting all women's cycling initiatives under one roof. Shimano has been brought on board to support the initiative through communication in various channels and expertise.