The brand was already distributed by the Bernese brake and suspension specialist until three years ago, but then switched to Summit of Sports (formerly K2 Switzerland) in the meantime. According to Suspension Center boss Gery Peyer, the technical expertise of the Suspension Center played an important role in Formula's return to the old new importer.

Formula originally comes from motocross racing. Since 1993, the company has been producing disc brakes for mountain bikes in Prato, Italy, just outside Florence. All products are manufactured and assembled in Italy. Formula has made a name for itself with its lightweight disc brakes and brute braking power.