Taipei Cycle Show defies the weak sales markets | Ride MTB

Taipei Cycle Show defies the weak sales markets

As in previous years, the 27th edition of the Taipei International Cycle Show, which will take place from March 5-8, 2014, remains on the upswing. The upcoming trade fair will once again see an increase in exhibitor numbers and exhibition space. In contrast to the strong trade fair, Taiwan's bicycle industry as a whole is facing a decline in bicycle exports.

This year's Taipei Cycle Show, which took place from March 20 - 23, 2013, attracted 1,103 exhibitors in its 26th year (2012: 1092, 2011: 894), who were present on a total of 58,000 square meters in 3,289 exhibition spaces. The show attracted 7,179 visitors in 2013 (2012: 6,448, 2011: 5,160), an increase of around 11.3% compared to the previous year. Around 50% of visitors to the 2013 show came from Asia, with a strong trend towards more visitors from the Southeast Asian countries of Singapore, Thailand and Malaysia. Around a third of the visitors to the 2013 Taipei Cycle Show came from Europe and North America, with participants from the USA, Germany and France being the most strongly represented.

Bigger again: Taipei Cycle Show 2014
Demand for exhibition space is high: according to the trade fair organizer TAITRA (Taiwan External Trade Development), over 50,000 square meters of exhibition space had already been allocated in the Nangan Exhibition Hall by the end of September 2013. More than 1,100 exhibitors will once again be present at the trade fair, and the Cycling Sports Group will also be exhibiting in Taipei for the first time. A new hall will be filled with around 150 young, up-and-coming companies from the bicycle industry.

Not just bikes
The organizer TAITRA continues to focus on a mixture of events. The Taipei Cycle Show is not just the two-wheeler trade fair; the TAISPO (trade fair for sporting goods), SPOMODE (trade fair for sports fashion) and DIWAS (trade fair for water sports and diving) will be held in parallel at the Nangang Exhibition Hall and the TWTC Exhibition Hall 1 in Taipei from March 5 to 8, 2014.

More infrastructure
Peter W.J. Huang (CEO TAITRA) speaks at the press conference on November 11 in Taichung that the Nangang Exhibition Hall will be rebuilt and expanded by 2017. The exhibition infrastructure that will then be available should make it possible to take better account of the emerging markets of Thailand, Singapore and Malaysia. On the basis of the planned new infrastructure, Huang also points out that the Taipei Cycle Show is focusing on long-term, sustainable development.

Taiwan's bicycle industry can only increase the average price
The weakening, crisis-ridden sales markets in the USA and the EU will have a negative impact on Taiwan's
bicycle export industry in the current year. From January to September 2013, bicycle exports fell by 10.43 percent compared to the previous year (from 3.18 to 2.85 million bicycles) and the export value fell by 3.58 percent (from 12.71 to 12.25 in USD 100 million). However, as in previous years, the average price of the exported bike is on the rise: in the period in question, this figure increased by 7.65 percent to USD 430 (USD 400 in the same period last year).

www.taipeicycle.com.tw


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Note: This content has been automatically translated from German. Please report any incorrect translations.