"Many high-end sports bikes have geometries that are designed for professional racers. An amateur athlete often can't cope with this," says developer Andy Muff, explaining the idea behind the new brand. In addition to more comfortable geometries, Concept Cycle also relies on adapted components such as handlebars, saddles, wider tires for racing bikes and lighter gear ratios. Experienced bike developer Muff, who most recently helped shape the Price Racebikes bike brand, is implementing a vision with Concept Cycle that he has been carrying with him for several years.

Andy Muff found support for his idea from the bike company Tour de Suisse, which assembles and distributes Concept Cycle. For owner Hans Meyer, Concept Cycle is the perfect way to round off the range. According to Meyer, Concept Cycle would not compete with the existing Tour de Suisse range and the Stevens bike brand.Concept Cycle initially comprises two racing bikes and two bike hardtails. All four models are based on aluminum/carbon frames and can be ordered in different colors and equipment variants. Each individual bike is built by hand at the Tour de Suisse factory in Kreuzlingen/TG at the customer's request. According to Hans Meyer, delivery of the first bikes under the new brand name will begin in the next few days.