Teva discontinues mountain bike collection | Ride MTB

Teva discontinues mountain bike collection

The American shoe specialist Teva has barely made a name for itself in the sport of mountain biking when it is already pulling out again. As a purely entrepreneurial decision, the outdoor brand will cease production and sponsorship activities.

The Teva team would presumably have continued with the production of mountain bike shoes. However, as Teva belongs to Deckers Corporation, a publicly traded company, the decision comes from higher up. This move suggests that the bike sector at Teva was not as profitable as Deckers Corporation would have liked.

The two projects, the gravity shoe "The Virgin", which was presented at Interbike, and the all-mountain shoe for women will no longer be developed further. Nevertheless, the current Teva bike collection should still be available until spring 2014, or as long as stocks last.


Note: This content has been automatically translated from German. Please report any incorrect translations.