Zuber has been the driving force behind the brand alongside Butch Gaudy throughout MTB Cycletech's history. He has shaped the commercial and sales areas and until a year ago was also in the service of Velobaze, the current owner of MTB Cycletech. With his upbeat and uncomplicated manner, but also because of his many years of reliability, there is hardly a specialist dealer in Switzerland who has not already worked with Markus Zuber.

Markus Zuber, better known to many as "Bone", was not just the brains behind MTB Cycletech, he lived and breathed cycling and mountain biking in particular. He had oil in his blood, so to speak. He was involved in the Bike Club Olten as president until his death and put his heart and soul into the next generation, but also into mountain biking in general. With his passing, Swiss cycling has lost one of its most influential figures. Specialist retailers as well as many mountain bikers and scene connoisseurs will miss and remember Bone as one of the most likeable people in the Swiss cycling world.