The first Migros bike store with over 1000m2 is being built in the Bern area

This will not leave the Swiss bike industry unscathed: Migros is planning to expand its expertise in the bike sector and is launching large-scale stores with a focus on mountain bikes in the spring. When asked by Ride, the orange giant has not yet announced any details. However, there are clear indications as to where the first Migros bike store will be located.

The Handelszeitung reports: Migros wants to open its own bike stores from 2017 and not just be satisfied with the bike departments in SportXX stores. The rise of m-way shows that Migros knows how to gain a considerable market share in a short space of time with a lot of marketing power and market presence. Today, m-way has 29 branches in Switzerland and, according to the Handelszeitung, 15 percent of the Swiss e-bike market is accounted for by m-way, with sales estimated at 25 million Swiss francs.

Information in spring

Now Ride has asked what the expansion plans are. Monika Weibel, press spokeswoman at Migros, is keeping a low profile and only reveals that the bike segment is one of SportXX's areas of specialization and that an expansion of expertise is planned. "We will provide information about the new format, locations and business partners this spring," Weibel continues, refusing to be drawn into the Map.

Details are nevertheless available

The first details are nevertheless available: the job advertisement on Ride.ch is clear, as Migros Aare is looking for a specialist manager for a new store in Bern, and mechanics are also being sought The job advertisement states the following: "A new bike/bike specialist will open its doors at the end of March 2017. A huge range of top brands from all bike areas will be offered on over 1000m2, supplemented by accessories and clothing, highly competent specialist advice and a professional workshop service with appropriately trained mechanics. Place of work Bern."

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