The Handelszeitung reports: Migros wants to open its own bike stores from 2017 and not just be satisfied with the bike departments in SportXX stores. The rise of m-way shows that Migros knows how to gain a considerable market share in a short space of time with a lot of marketing power and brand presence. Today, m-way has 29 branches in Switzerland and, according to the Handelszeitung newspaper, accounts for 15 percent of the Swiss e-bike market with an estimated turnover of CHF 25 million.

Migros has already flown the flag at Bike Days with Sport XX and Migros Aare has been a sponsor of the national bike festival since 2014. With repair workshops at the Bike Days, Sport XX has so far generated a lot of sympathy and promoted Ghost Bikes.

Bikes, accessories, repairs

The new Migros bike stores are expected to operate under the name "Bike World Sport XX". The specialist medium Cyclinfo has an excerpt from the commercial register as proof of this, which shows that bikes and accessories will be sold in the new stores and that repairs will also be offered.

Which brands?

For die-hard bikers, the current range, which can be seen via Sport XX, is only partially attractive. The Crosswave own brand is in the low-price segment. However, the already present Ghost brand suggests that Migros' product managers will not leave it at that. At the latest, there will be clarity about the range when two pilot stores are launched in spring 2017, as reported by Handelszeitung.

www.sportxx.ch