In February 2012, after one hundred days as the new CEO of the group of companies, Thomas Binggeli announced his intention to distribute his Stromer electric bike worldwide. With this goal in mind, the "BMC Group" is building the new headquarters for the Stromer electric bike in Oberwangen near Bern on 4500 square meters, where both production and administration will be located. The ground-breaking ceremony for the new production facility took place on March 21, 2012, with the active participation of Andreas Rickenbacher, member of the Bernese cantonal government.

Binggeli is very home-conscious about the latest developments at his new site: "We believe in Switzerland as a location. The Stromer is a Swiss product. We build the best bikes here". And Binggeli continues: "We deliberately chose this location. It is important to us that we can give something back to the region".Workforce and infrastructure for the Stromer
The signs are not only pointing to growth in terms of infrastructure, but new employees are also providing the "BMC Group" with a tailwind to boost sales of Stromer vehicles.

Christian Müller, formerly with wheel specialist DT Swiss, has joined the BMC Group. Müller is the new operational head of the Stromer electric bike division and is tasked with establishing the Stromer project in all key international markets. "The new building sets an example and is an important step for our company. The new building in Oberwangen gives us the opportunity to act in line with our growth strategy. It also provides a further boost of inspiration for our employees," says the newly appointed operational Stromer boss Müller.

Not only for Stromer, but also for a proportion of BMC's racing bikes, the signs are pointing to production in the domestic market. In February 2012, Binggeli announced that the carbon frame production facilities in Grenchen would start series production under the "Impec" technology label.

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