Tire pressure is the absolute game changer. Nothing influences the handling of a bike as dramatically - positively or negatively - as the amount of air in the tire. That's why you should create transparency about how much pressure, minimum and maximum, a tire is suitable for.

These pressure specifications are printed on the sidewall of the tires - usually embossed in the rubber. However, this is very often in tiny letters, so that it is actually impossible to decipher these plastic hyrogliphs without aids. As a result, many cyclists have no idea how much bar the tires should be inflated to. And just as many cyclists don't know that this information can actually be read on the tire sidewall.In my bike store, when the question of tire pressure comes up, I quickly pull out a practical battery-powered workshop light. It brings light into the darkness and the search for tire pressure information is much easier. It doesn't necessarily have to be a professional LED light, the flashlight on your smartphone can also bring light into the rubber darkness.

However, it should definitely be possible without an additional light source, as the air pressure in the tire is very important for fun and safety. So, dear tire manufacturers: please don't just print oversized brand labels on the tires. Instead, print the pressure information legibly on the sidewall. And while you're at it, please also switch the arrow for the direction of travel and recommended rims to legible mode. Merci!