What makes every bike a smart bike? | Ride MTB

What makes every bike a smart bike?

Electronic XTR shifting or electronically controlled Fox, Magura or Rock Shox suspension elements are just a few examples: Whether you like it or not, the "bike under power" is unstoppable. A Kickstarter success story that turns every bike into a smart bike also speaks for itself.

cobi

The Cobi system claims to be a world first in several respects: it is the first holistic, patented system for bicycles based on standard smartphones that turns any bicycle into a smart bike at an affordable price. The system integrates five existing bicycle accessories into one design object: light, navigation, smartphone holder with charging function, bell and bike computer.

Functions en masse
The greatest strength lies in the seamless integration of over 100 functions designed to make cycling more connected, smarter and safer. Integrated are for example: Navigation system, weather barometer, music player, smartphone charging dock, thumb controller, brake light, indicators, alarm system, online services, social media connection and fitness interfaces. The system is also future-proof: the modular design makes it possible, for example, to upgrade Cobi for the next generation of smartphones at any time. The Cobi system has been financed by 11 investors in the past. In this way, over 1 million euros have flowed into the development so far. Series production is also financed by investors. Kickstarter's role here is to increase capital in the company, optimize the business model (demand in the markets) and, above all, involve customers in the development. The funding target on Kickstarter is therefore open to an unlimited amount.

Full crowdfunding success
Four days after the launch of the Cobi Kickstarter campaign, on December 3, the first crowdfunding target was reached in record time and the company can boast superlatives: 100.000 with product pre-orders in just 4 days, over 600 buyers from 18 countries, 300 customer inquiries per day, approx. 35 partner inquiries from manufacturers and distributors, 6 investor inquiries, 17 job applications, overwhelming response in social media. This already makes Cobi one of the most successful Kickstarter campaigns from Germany.

www.cobi.bike


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Note: This content has been automatically translated from German. Please report any incorrect translations.