What moved the Swiss bike industry in 2017, part one | Ride MTB

What moved the Swiss bike industry in 2017, part one

The Swiss bike industry proved to be very lively in 2017. Even at the start of the year, the players were shaken up by the arrival of a new mega player - Migros with its large bike stores. This year was so turbulent, innovative and busy in the industry that this annual review even needs two parts.

January: Caluori joins as a sponsor with its own brand

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There was already good news at the start of the year, as Claudio Caluori is not only continuing to build pump tracks with Velosolutions and present the World Cup, but is also sponsoring a racing team. Incidentally, the moustache-wearer in the picture is not Caluori, but Gaeton Vige - the new rider in the Scott-Velosolutions team.
www.ride.ch/de/news/scott-velosolutions-das-neue-team-um-und-mit-claudio-caluori

January: Bells are no longer compulsory and handlebars are allowed to be wider

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On January 15, bells will no longer be compulsory in Switzerland. New handlebars may also be up to one meter wide!
www.ride.ch/de/news/endlich-nicht-mehr-per-gesetz-vorgeschrieben-die-velo-glocke

January: The Migros mega bike store makes the first headlines

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The biggest possible headline for the Swiss bike industry - Migros is entering the stationary bike trade in a big way and wants to sell high-quality bikes: Bike World by SportXX is already making a name for itself in January.
www.ride.ch/de/news/der-erste-migros-bikeshop-mit-ueber-1000m2-entsteht-im-raum-bern

January: Two old hands share their knowledge

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Martin Gujan and Florian Vogel launch Velocoach GmbH, a professional coaching platform for cyclists.
www.ride.ch/de/news/gujan-und-vogel-lancieren-velocoachonline

February: The bicycle rolls into the museum in Winterthur

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It's all about urban mobility, mountain bikes are left out: But the elaborately and lovingly designed exhibition about bicycles at the Gewerbemuseum Winterthur is also worthwhile for mountain bikers.
www.ride.ch/de/news/velo-austellung-in-winterthur-mit-wenig-dreck

February: Long live thirst!
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Trailworks - known as the trail building and distribution agency for Santa Cruz and Ibis - is adding one important thing to its portfolio: beer.
www.ride.ch/de/news/ein-bier-geheimtipp-rollt-ueber-den-roestigraben

February: Wildhaber gets involved as a diplomat

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After a long and successful racing career with numerous podium finishes in the enduro and downhill disciplines, René Wildhaber is now concentrating on his work as an ambassador
for Trek. for Trek.
www.ride.ch/de/news/rene-wildhaber-engagiert-sich-beim-diplomatischem-dienst

February: Big names are on board at the Migros bike shop

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The already heated debate about the new player is being fanned further. In February, it will become clear which brands are jumping on board the Migros Megashop.
www.ride.ch/de/news/bike-shops-der-migros-big-names-sind-an-bord

March: E-mountain bikes cannibalize their non-motorized counterparts

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Love it or hate it - but one thing is for sure: electric bikes are selling like hot cakes. In March, the industry association Velosuisse presents the sales figures for 2016, and the big winners are e-mountainbikes, while sales of non-motorized mountain bikes are stuttering.
www.ride.ch/de/news/veloverkaeufe-2016-das-e-bike-boomt-der-markt-stagniert

March: Order online, pick up at the specialist dealer

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A new rule applies to the Wheeler and Bixs brands from March. The bikes can be ordered online, delivery to the customer is handled by the specialist dealer.
www.ride.ch/de/news/wheeler-und-bixs-zuhause-bestellen-im-shop-abholen

March: Düsenspeed - the unusual e-bike

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A Swiss manufacturer is causing a sensation with over-potent electric bikes away from the mainstream.
www.ride.ch/de/news/duesenspeed-das-nicht-allzu-alltaegliche-schweizer-e-bike

March: Who invented it? Swiss bike developer Jonas Müller launches "Beta"

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After years in development at big names such as BMC, Santa Cruz and DT Swiss, Jonas Müller has decided to start his own company with Beta.
www.ride.ch/de/news/wer-hats-erfunden-der-schweizer-bike-entwickler-jonas-mueller-lanciert-beta

April: DT Swiss heralds the e-age

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More torque, more kilometers, more weight. DT Swiss cleverly responds to the demands that an e-mountainbike places on the (wheel) material.
www.ride.ch/de/news/dt-swiss-laeutet-das-e-zeitalter-ein

April: Banshee bikes get a Swiss branch

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The portfolio of distributor Magic Downhill is on the move. The bikes from Banshee are now available via a Swiss distributor.
www.ride.ch/de/news/banshee-bikes-mit-neuer-schweizer-dependance

May: Suva defines dirt jumpers as high-risk athletes

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First the downhillers, then the dirt jumpers: insurer Suva may be stingy with benefits.
www.ride.ch/de/news/suva-definiert-dirtjumper-als-hochrisiko-sportler

May: The Bike Days also work tiptop in the rain

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The Bike Days have been spoiled by sunshine for years, but this year it poured with rain. The audience had so much fun too.
And the flagship event is facing home-grown competition.
www.ride.ch/de/news/bike-days-2017-zuerich-zieht-mehr-als-solothurn

May: Things are going downhill in Lauterbrunnen - and Pronatura is annoyed

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Pronatura takes a hard line over the Gütsch Trail in Lauterbrunnen and raises the prospect of criminal charges over a hedge and Northshore buildings.
www.ride.ch/de/news/in-lauterbrunnen-gehts-abwaerts-und-pronatura-aergert-sich

June: SRF (somewhat helplessly) takes on the bike anniversary

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Oh wonder: The science TV show Einstein has found out that you are more energy-efficient on Nino Schurter's Olympic Fully than on a historic draisine.
www.ride.ch/de/news/srf-einstein-springt-in-den-draisinen-sattel

June: BMC marries seatpost and shock on the new Speedfox

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This is how innovation works. BMC realizes an interesting integration between seatpost and shock.
www.ride.ch/de/news/bmc-vermaehlt-sattelstuetze-und-daempfer-am-neuen-speedfox

June: No freestyle.ch in the federal capital after all

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From September 25 to October 1, 2017, freestyle.ch in Bern was finally supposed to celebrate its comeback, but the project fell through in the summer.
www.ride.ch/de/news/freestylech-die-premiere-in-bern-faellt-flach


Note: This content has been automatically translated from German. Please report any incorrect translations.