Haibike has played a key role in driving the trend towards e-mountainbikes, and major players such as Giant, Specialized, Trek and Cube have also been involved in the market with e-MTBs for years. This year, core brands such as Kona, Norco and Intense have also followed suit and introduced powerful motorized mountain bikes. And back in 2017, a shockwave went through the industry when Pivot presented the "Shuttle", a high-quality e-MTB, at Eurobike. From this point onwards at the latest, it was clear that even small, fine, highly specialized manufacturers would be betting on the "E" Map.

Today, the list of mountain bike manufacturers with "E" in their product range is extremely long. And the list of manufacturers that rely exclusively on conventional bikes is correspondingly short. These include brands such as Santa Cruz, Yeti, Banshee, Transition, Ibis and YT.

Rumors are circulating that fans of non-motorized mountain bikes will punish manufacturers as soon as they launch an e-mountain bike on the market. For example, Pivot's sales figures in the USA fell noticeably after the launch of the "Shuttle". Some "core brands" are still worried about their credibility with customers and are reluctant to launch e-MTBs. Or the makers of these brands are simply not keen on the e-trend. For them, for example, muscle power is the only true way up the mountain and the moped feeling has nothing to do with mountain biking. It simply remains to be seen whether Santa Cruz, Yeti and co. will remain true to their current line - or will soon be electrified too.