The Californian cult brand 100% has dominated the American market with its eyewear since it was founded in 1982. No wonder, as the brand's roots lie in motocross sports, where eyewear has to withstand the most adverse conditions from dust and sun to mud and fog. The aim has always been to create visions, listen to what the athletes want, break conventions and think differently in order to create something new with clarity and innovation. Extreme athletes such as French motocross rider Marvin Musquin, Slovakian racing cyclist and multiple world champion Peter Sagan, Australian enduro mountain biker Sam Hill and Scottish enduro mountain biker Katy Winton rely on the glasses - for maximum performance and clear vision.

Summer highlights 2025: three models at a glance

In addition to motorcross, 100% has long since established itself among mountain bikers and road cyclists, but also in (trail) running - and now also in everyday use.

Aerocraft: a clear view on the trails

Whether trail running or on the downhill trail - Aerocraft ensures clear vision and maximum protection. Its striking look is created by the 3DPlane™ Molded Lens, a 3D-molded lens that offers maximum clarity without distortion for optimal vision

. The Ultra HD lenses made of high-impact, lightweight polycarbonate offer 100% UV protection (UV400) and are resistant to dirt, water and oil thanks to a hydrophobic and oleophobic coating. The lightweight TR90 frame with flexible,
non-slip rubberized temples sits securely - even under a helmet. The Aerocraft is also available with contrast-enhancing HiPER lenses or self-tinting photochromic lenses.

• Aerocraft Multilayer Mirror Lens, RRP: 189 euros
• Aerocraft HiPER Chrome Lens, RRP: 199 euros
• Aerocraft Photochromic Lens, RRP: 219 euros

Hypercraft: The lightweight for extremes

The Hypercraft is the first choice for all gram counters - whether on the bike, on the road or when running. The incredibly low weight of 23 grams is made possible by UltraCarbon™ technology, which uses carbon in the frame and temples
and makes the sunglasses lighter, stronger and more dynamic than comparable models on the market.

The frameless design offers an unrestricted field of vision, the Ultra HD lenses are made of crack-resistant and  chemical-resistant material. The cylindrical 5.5 base lens, wraps around the face, improving peripheral vision while providing reliable protection. The aerodynamic laser-cut shield is optimally aligned to minimize air resistance. Like all models, the Hypercraft has a hydrophobic and oleophobic coating that repels water, dirt and oil. Available with contrast-enhancing HiPER® lenses or self-tinting photochromic lenses.

The Hypercraft XS is based on the same technology, but has been specially designed for narrower faces. It is ideal for young athletes and performance-oriented sportswomen.

• Hypercraft XS Smoke Lens, RRP: 129 euros
• Hypercraft Smoke Lens, RRP: 139 euros
• Hypercraft HiPER Lens, RRP: 149 euros
• Hypercraft Photocromic Lens, RRP: 169 euros

Slendale: For city, country, mountain

The original classic Glendale has been reworked. The result is the Slendale - slim, lightweight sunglasses suitable for everyday use that combine timeless design and performance. The Ultra HD lenses made from impact-resistant and shatterproof polycarbonate offer optimum peripheral vision free from any distortion, 100% UV protection and fog-free vision thanks to the ventilation system. An additional coating makes the lens scratch-resistant, while the hydrophobic and oleophobic treatment repels dirt, oil and water. The temple tips are adjustable, also available with contrast-enhancing HiPER lenses.

The Slendale SL is a more compact version, especially for smaller faces, while the Slendale XS with a shorter lens profile and narrower nose bridge was developed for young athletes aged six and over.

• Slendale XS Smoke, RRP: 69 euros
• Slendale Smoke Lens, RRP: 109 euros
• Slendale SL HiPER Multilayer Mirror Lens, RRP: 129 euros

100% features: What makes all models special

• TR90 frame: Shatterproof, high flexural strength, lightweight
• 3DPlane™ Molded Lens: 3D lens shape for greatest optical clarity and improved protection
• ULTRA HD polycarbonate lenses: shatterproof, impact-resistant, 100% UV protection
• Ultra-Grip: rubberized pads on nose bridge and temple tips for better grip during sports and moisture
• Hydrophobic + Oleophobic coating: Water, dirt and oil repellent coating
• Hiper Lens: 100% proprietary technology increases contrast, enhances colors and highlights details so you can see more of what matters
• Hard Coating: Special coating extends lens life and provides razor-sharp optics
• Includes. Hard case, microfiber cloth and additional clear lens (except Slendale)

Photochromatic models

• Photochromic lens: Reacts to the intensity of UV light and adjusts the tint of the lenses to the respective conditions

100percent.com