Innovation is part of the corporate philosophy for the children's and youth bike manufacturer from Klosterneuburg near Vienna. "We are constantly working on getting better," says woom CEO Mathias Ihlenfeld. "With the second generation of our mountain bikes, we have improved the ergonomics and taken even greater account of the physical changes that occur as children grow."

One of the key developments is the tapered handlebar ends. Lisa Ribarich - Product Manager and responsible for the development of the second generation of woom mountain bikes - explains: "This allows us to fit grips with a smaller diameter, which increases both riding comfort and riding fun for children and young people. These child-specific mountain bike grips are unique on the market."

Larger brake discs ensure better braking performance on the new edition, a chainstay protector developed by woom protects against paint damage caused by chain slaps, and the suspension fork of the woom OFF AIR has been given a sportier look. Handlebars, grips and saddles also differ depending on the frame size. There are three different saddles for the 20-, 24- and 26-inch versions. They are adapted to the pelvic bones of children of the respective age and impress with their MTB-specific design and robust side reinforcements.

Retrofittable: dropper seatpost and tubeless ready

The second generation gives customers the option to better adapt the bikes to their own needs and retrofit them independently: woom OFF and woom OFF AIR can be converted to a tubeless tire system in all three sizes. A Vario seat post can also be fitted to the 24 and 26-inch versions.

"We have made retrofitting possible because we want to offer a wide range of uses," explains Ribarich, who, as a mountain bike guide and instructor, knows the demand on the market inside out. "Anyone who rides a lot on hilly terrain or easy trails can ride with less air pressure thanks to tubeless tires, which means even more grip, and can extend and retract the saddle at the touch of a button on varied terrain."

The woom mountain bikes were previously only available in black. Now an additional color is coming onto the market: terra coppa. "With the matt copper shade, we are celebrating the connection between mountain biking and nature," says Ribarich. "This is also reflected in the name of the new bike: with 'terra coppa', we wanted to evoke associations with the Latin word for earth - terra. And to evoke the warm, earthy hue of terracotta."

woom has been offering mountain bikes since 2019

Four years ago, woom presented the first generation of its mountain bikes to the public: the woom OFF with carbon fork and the woom OFF AIR with suspension fork. As with all woom bikes, these were super-light, high-quality children's and youth bikes

"Mountain biking is a great sport that promotes an active and healthy lifestyle," says woom CEO Ihlenfeld. "With our bikes, we want to inspire as many children as possible and enable family experiences in the great outdoors."

In recent months, both models have been optimized for use as cross-country mountain bikes in order to achieve this goal.