AMAG Leasing enters the e-bike leasing business
AMAG Leasing AG is launching Switzerland's first all-inclusive leasing scheme for e-bikes. The partner for this new business activity is myStromer AG from Oberwangen (BE), which manufactures and sells Stromer e-bikes and now also offers all-inclusive leasing. In this cooperation, AMAG Leasing AG acts as the leasing partner and myStromer AG as the trading and sales partner. The cooperation was initially launched as a pilot project with three retail partners at the beginning of the year. This spring, further dealers will be added step by step with the aim of being able to offer all-inclusive leasing at the majority of dealers with Stromer e-bikes. The offer is initially aimed at private customers.
Sustainable and trendy form of mobility
The leasing offer includes coverage of all costs incurred during the contract term, based on the principle of "all-inclusive leasing for e-bikes". This includes service and maintenance work, wearing parts such as the battery and tires as well as various insurance services including warranties.
Nicole Pauli, Managing Director of AMAG Leasing AG: "We want to develop into the leading financial services provider for individual, sustainable mobility. With all-inclusive leasing for e-bikes, we are expanding our strategic business area on the one hand and, on the other, we are moving and inspiring people with a sustainable and trendy form of mobility."
Tomi Viiala, Co-CEO of myStromer AG, is also enthusiastic: "We are proud to be the first brand from the bicycle industry to offer all-inclusive e-bike private leasing for consumers in cooperation with AMAG Leasing. Our common goal is to change mobility in Switzerland in a sustainable way and to simplify access to our Premium Speed Pedelecs. We believe that this high level of acceptance of leasing in general is also possible in the bicycle industry - especially for bicycles in the mid to upper price segment. We are delighted to be launching this offer in Switzerland together with an innovative partner like AMAG Leasing."
A family business in transitionThe AMAG Group is in the midst of its transformation into a modern mobility and energy provider. Against the backdrop of digitalization, electrification and climate protection, the AMAG Group is constantly developing its business areas. In addition to selling, renting and leasing cars, the AMAG Group also offers car subscriptions including electricity with Clyde and charging solutions with Volton, among others. In 2022, the AMAG Group acquired the solar pioneer Helion and intends to produce the electricity required for the electric cars it sells itself in future. The AMAG Group also holds stakes in the start-ups Climeworks (removal of CO2 from the air) and Synhelion (production of sustainable fuel).
Note: This content has been automatically translated from German. Please report any incorrect translations.