Coincidentally, three of the four panelists are wearing a Red Bull cap, the fourth, Claudio Caluori, is also very present on the red bulls' channels and was a Red Bull athlete for years. But regardless of this commonality, the four would have had a lot to discuss on the topic of social media if it had been about discussion.

Stefan Flury is a professional joker, but he is also a journalist. And as such, he tried in between to get out of the four part-time influencers what it means to have to deliver something to the social media public every day or at least every few days.
According to their answers, neither Courtney nor any of the male panelists have any pressure to churn out social media content at a certain rate. Nor are they being told what to post and what not to post. Kate Courtney with a Haribo bag: no problem. Lars Forster photographing his motorcycle cockpit at full speed, Caluori in the shower and Dandois with his head in his girlfriend's lap: all completely voluntary and without any pressure. Let's leave it at that.
After all, Caluori admits that his Instagram activity is purely business for him, a promotional tool for his pump tracks, his commentary work and his social commitment. Lars Forster explains a rather ingenious post from L.A. airport by saying that something had to be published before Cape Epic. There does seem to be a bit of a must now and again.

They just want to post

If you believe the three current and one former competitive athlete, they post on Instagram because they enjoy it. "My job is to ride my bike," emphasizes Courtney. The fact that she wouldn't have the same head sponsor if she refused to use social media is pure speculation. "Mathias, are you an exhibitionist for posting so many pictures of yourself bare-chested?" Flury asks the BMX world champion. Grinning, he answers in the affirmative and adds that he doesn't know whether his followers actually want to see him like that. That would also have been a question: Do the bike pros, who are basically living advertising spaces, analyze which pictures and posts, cause a particularly large response?
Stefan Flury is also a professional in his profession and probably foresaw that no one on the podium would say that he or she posts under duress and finds social media superficial and stupid; or that this or that post is embarrassing. The moderator therefore mainly entertained the audience with the funniest Instagram posts from the panel participants and they were obviously happy with this.
What the permanent compulsion to present themselves means for the athletes - or let's call it the fact that a high number of followers and likes have a positive effect on their own income - is a question that needs to be answered elsewhere.