In the kingdom of mountain bikers, two bike parks, six regions and hundreds of kilometers of single trails around Arosa, Chur and Lenzerheide have come together to form one of the largest bike regions in the Alps. The new "Bike Kingdom App" now transforms the region into a virtual playground, linking the digital and analog worlds. The app provides guests with relevant information before, during and after their bike activities - for example, live information on the operating times of the mountain railroads, details of the nearest trails or the nearest bike stores are displayed.

Computer game rethought

The gamification element derived from computer games brings fun and rewards to the app. The GPS data imported from Strava is listed in the personal profile of the "Bike Kingdom App" and is used to verify the trails ridden. Depending on your performance, you receive a reward, be it a coffee voucher, a can of Red Bull or points to reach the next level. In addition, you can accept "challenges" that challenge you, for example, to ride 500 vertical meters in one day or to use the Rothorn cable car three times. All trails, times, altitude meters and completed challenges are listed in the log book.

The "Bike Kingdom Community" with the "Clan Battles" is unique. The three "clans" "Flow", "Drop" and "Shred" compete against each other. Depending on the battle, the members of the respective "clan" have to collect as many different trails or vertical meters downhill as possible. The "clan" is selected by each user when they first register in the "Bike Kingdom App"; it is not possible to switch to another clan at a later date.

In contact with the guest - all year round

mso-fareast-language:DE-CH;mso-bidi-language:AR-SA">With the "Bike Kingdom App", a contemporary communication and sales channel is to be established with which the customer relationship can be maintained all year round. The data collected will support the destination in the further development of products and marketing measures and provide the basis for the content of campaigns. This will determine what is recommended to guests in the app or which personal tips are displayed. Families thus receive tips for child-friendly routes and offers, while users who are not currently on site but are looking at the webcam images are not "bothered" with the daily updated menus of the mountain restaurants.

Smart visitor guidance

By analysing the driving behaviour of each individual user, personalized suggestions are presented, with the effect that hotspots are relieved and alternatives can be suggested. This visitor guidance is designed to hit two birds with one stone; improving the guest experience and preventing crowds. The app can also be used by the destination to support existing analog campaigns, as is the case with this year's summer campaign. Guests are encouraged to discover lesser-known paths and places. The addition of the app now serves to show users trails or tours with lower frequencies first or to award a special number of points for trails ridden in one of the six "Bike Kingdom" regions. This is where the aforementioned "Clan Battles" come into play, which can be used to steer visitors, especially at weekends.

The app for smartphones with Apple or Android operating systems is available to download from the App Store and from Google Play.

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