Arrow is integrated into the Villiger range

According to a report in "bike" magazine, Villiger's "Arrow" bike brand is to be integrated into the Villiger line and is therefore likely to disappear from the market as an independent brand. Villiger was one of the first bike manufacturers in Europe with mountain bikes in its product range, so the prospect of a crab walk can also be seen as a step back to the roots.

In 2002, the Trek Group acquired the Villiger company and with it the Arrow brand. The air had become very thin for Arrow, especially in the more expensive segment, and the high development costs could not be justified. The Arrow models will be integrated into the Villiger line, Trek Switzerland Managing Director Tom Brown told "bike".

Official announcement from Trek-Villiger:

From model year 2007, we will discontinue production of the Arrow brand. Unfortunately, especially in the upper price segment, sales could not be increased to a profitable level. In the current market environment, however, this would have been necessary in order to make further investments in innovations.

We have therefore decided to focus entirely on our existing brands. For next season, the Villiger line for Switzerland and the Diamant line for Germany will be expanded to include four Super Duty models, so that the majority of former Arrow sales will be covered.

With the help of our European product management, we have aligned the Trek and Gary Fisher line more closely to the needs of the European market. More travel with less weight, new mid-priced hardtail frames and an expanded carbon hardtail line are part of this product innovation program. We are looking forward to presenting this as part of our presence at Eurobike.

Of course, we will continue to guarantee all warranty claims in connection with Arrow in the future.