Nicolas Theil, Senior Account Manager Switzerland, explains: "We want to make a clear statement here and strengthen our partnerships."

The brand store offers an extensive product portfolio with the opportunity to test individual bikes directly on site. You can also marvel at the latest products, immerse yourself in the Cannondale brand world and get extensive advice from the specialist staff.

"For us, this was the logical conclusion to a business relationship that has existed for 30 years. We at Bauer Sport are one of the oldest Cannondale dealers in Switzerland and live the brand through and through. We also believe in the brand and the potential it offers," says Severen Trösch, Managing Director and owner of Bauer Sport.

Bauer Sport is celebrating the opening with a long weekend from March 22 to 24, 2024, to which all interested parties are cordially invited. In addition to numerous test opportunities from several manufacturers, there will also be plenty of food and drink on offer.

The euphoria at the manufacturer and at Bauer Sport itself is therefore very high. Dirk Fehrentz, Sales Leader Central Europe at Cannondale, proudly adds: "After the successful opening of several Cannondale brand stores in Europe, we are now very happy to be represented in Switzerland with this concept. We could hardly imagine a better partner than Bauer Sport."

In the new Cannondale Brand Store, every cyclist will find a comprehensive selection of Cannondale products. From mountain bikes to racing bikes, children's bikes, trekking, city and fitness bikes, through to Cannondale accessories.

bauersport.ch

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