"High-tech from the farm" will be available to Zurich customers from October 1. The entire e-bike range as well as the complete mountain bike model series of the Thömus brand can be seen and tested in the new Stromer store at Badenerstrasse 134.

The Stromer does away with the preconception of Bernese slowness: the bike reaches speeds of up to 55 km/h with motor support. The development time to market maturity was also very rapid at just under 14 months.

To prove the endurance and speed of the Stromer, Thomas Binggeli is personally transporting the first test Stromer from Bern to Zurich together with Bernese celebrities from the worlds of sport, politics and business. They aim to cover the almost 130-kilometre journey in under four hours.