The website advertises discounts of 80 per cent and includes jerseys from renowned manufacturers such as Rapha, Pas Normal Studios and Specialized. We are talking about the web address Lora-zurich.com

A first, careless glance gives the impression that a local specialist store - in this case in Zurich - is being closed down and therefore the discount orgy is underway. This is exactly what the campaign on social media such as TikTok and Instagram is all about: We are liquidating our business, clicking on it will take you to the website in question.

This website is already in the focus of consumer protection. According to this, Lora-zurich com is an illegal dropshipping store that disguises itself as a Swiss store and tries to trap consumers with junk goods. Consumer Protection has already intervened with 17 operators of such offers, whereupon seven providers took the sites off the net. A criminal complaint has been filed against eight providers.

Ilegal dropshipping stores violate the law against unfair competition. One of the problems: The orders do not reach customers from the local specialist store as advertised, but directly from a manufacturer in China. If a complaint is to be implemented, a product returned or refunded, there is often no response from the store operator, according to consumer protection. The lack of an imprint, the incorrect reference to Switzerland and incorrect discounts are also not legally compliant.