London is one of the cities with the highest traffic volumes in the world. However, the sparsely developed cycle paths and dangerous road layout make London an unsafe terrain for any cyclist. With her "Give a beep" initiative, Hövding wants to make these conditions a thing of the past. To this end, every cyclist is to be equipped with a digital button that is attached to the steering wheel or clothing. Each press of the button will collect important data on existing danger zones in road traffic.

The digital button is connected to the cyclist's smartphone via Bluetooth using the "Flic" app. Each time the button is pressed, data on the exact location is transmitted and displayed in real time on a digital city map on the campaign website. The aim is to record all dangerous spots on London's roads and draw attention to them.

In addition, every cyclist also sends a signal to politicians at the touch of a button. Each time the beep button is pressed, an email is sent to the Mayor of London's inbox to encourage him to transform the city into a cyclist-friendly city. As a first step, 500 digital buttons will be delivered to the London Cycling Campaign, an organization with 12,000 members.

"London Mayor Sadiq Khan has promised to make cycling in the city safe and enjoyable for everyone. We hope this project will help remind him how important it is that this promise is followed up with action as soon as possible," says Amy Summers, Campaign Director of the London Cycling Campaign.

http://giveabeep.org