The first Stromer electric bikes rolled onto Swiss roads in 2009. Today, the electric speedsters have already achieved cult status and even Hollywood star Leonardo di Caprio rides around on a "Stromer". The brand - including founder Binggeli - is now part of the BMC Group. On Monday evening at 20:03 on SRF 3's "Focus", Binggeli explains why he believes in the future of his electric bike despite the loss-making business, how he wants to conquer the USA with it and even dreams of a car-free New York.