In all honesty, over the past ten years Gary Fisher has come across to me more as a wacky hipster on drugs than a clever mind who turned the bike industry on its head. I'm probably not alone in thinking this. The cover of "Being Gary Fisher and the Bicycle Revolution" confirms my assessment and I think to myself: "This looks like it's going to be fun". But even the first few pages of this work reveal that this story is more profound than just my superficial impression of Gary Fisher. There's no doubt that this guy is a bit weird, but to really understand him and not reduce him to that, this book has to be read in its entirety. And it's worth it, even if the prejudice of his use of mind-expanding substances is not far-fetched and the anecdotes from Fisher's life sometimes provide a good laugh.

"Being Gary Fisher and the Bicycle Revolution" contains 254 beautifully crafted pages that ride readers to the birth of mountain biking and one of cycling's most iconic brands. His stories and his mission to bring the joy of cycling to everyone is extremely engaging, and often a surprising part of his life.