Relaunch at Bosch online

Bosch eBike Systems had ambitious plans for the relaunch of its global website. The result is now online. Whether you are a leisure cyclist, e-bike dealer or manufacturer - the new website provides information about Bosch's e-bike systems, activities and service.

User-friendly browsing experience for bike enthusiasts

"A mobile website for a mobile target group" was the goal for the new online branch, according to Bosch. Whether using a smartphone, laptop, tablet or PC, the new website offers useful information for e-bikers and those who want to become one.

While the dealer portal and country pages were previously separate from the main website, the new edition provides a common basis for all of Bosch eBike Systems' international online offerings - in German, English, French, Italian and Dutch. With its new online presence, the globally active product division of the Bosch technology group is focusing even more strongly on the customer: the content is online-friendly and multimedia-based with a regional focus. "Our target group is becoming more international, younger and more digital. Users mainly search for information online, regardless of time and place and using a wide variety of devices. With the new website, we can offer all of this," says Tamara Winograd, Head of Marketing and Communications at Bosch eBike Systems.

E-bike dealers and manufacturers benefit from expanded service portal

The dealer portal can now be accessed directly on the central website. The range of information for dealers and manufacturers has been expanded with the relaunch, and the two previous language versions, German and English, have now been supplemented by French, Italian, Spanish and Dutch. Bosch believes it is important to provide international partners with comprehensive information about products and services. This includes providing the dealer portal in the respective national language. The revised portal offers explanations on fault diagnosis, current software versions as well as technical instructions, training offers and an overview of all available sales support tools. The online service offering from Bosch eBike Systems is supplemented by a new newsletter, which every e-bike dealer can use to keep up to date with the latest news.

www.bosch-ebike.com