Nino Schurter will not only be competing in Rio with a specially designed bike. Eyewear supplier Oakley has produced a special edition for its Olympic athletes. In addition to Schurter, Jenny Rissveds, Julien Absalon, Marco Aurelio Fontana and Pauline Ferrand Prevot will also be wearing the "green glasses".

The Evzero is another lightweight addition to the Oakley range. At first glance, it is strongly reminiscent of the 90s cult glasses SubZero - but the Evzero is equipped with the latest Oakley technology and is available in two sizes.

Optics specialist Oakley has given its new Jawbreaker a large, continuous lens for distortion-free all-round vision. The new glasses were developed with the help of Marc Cavendish and are designed to meet the highest standards. The durable Jawbreaker will be available from April 2015.

Oakley launched the first real sports glasses on the market 30 years ago. This anniversary is being celebrated with a Heritage Collection and a tour through Europe. On Wednesday, May 21, Oakley is therefore hosting a Heritage Event in the Giessereihalle at Puls 5.

24 years ago, Oakley launched the "M Frame" sports glasses on the market. For many years, these were the ultimate sports glasses. Now Oakley is launching a new edition of this classic, the "M2 Frame", with modern, flowing contours and elegant lines.

As with leisurewear, Oakley has always focused on lifestyle when it comes to bike clothing. It still has its own style, but the new collection for off-road use has become even more sophisticated and technical - high functionality paired with useful gadgets and design.

Oakley is one of the best-known luxury brands in the world. The California-based company has now been acquired by the Italian eyewear group Luxottica. According to agency reports, the purchase price amounts to 2.1 billion US dollars. Luxottica is the producer of almost all well-known luxury eyewear brands such as Ray-Ban, Dolce & Gabbana, Prada, Versace and Sergio Tacchini. The company is based in Belluno in the southern Dolomites.

The American company Oakley, which has made a name for itself in Switzerland primarily as a producer of trendy sunglasses, is one of the 30 most renowned luxury brands in the world. This is the result of a study by the specialist market observer FutureBrand, which has just been published in the business magazine Forbes International.

Oakley is restructuring: In November 2007, the Californian performance eyewear brand merged with the Italian Luxottica Group, and now the first organizational changes are following. This means merging the two previously independent sales companies in Germany and France into a new European headquarters in Zurich.

Oakley is moving its Swiss headquarters from the agglomeration to the trendy center of Zurich. The eyewear and clothing manufacturer is now at home in the trendy "Puls5" building in the heart of Zurich-West. Oakley is also opening a brand store for its own products at the same address today.