Oakley is one of the 30 hottest luxury brands

The American company Oakley, which has made a name for itself in Switzerland primarily as a producer of trendy sunglasses, is one of the 30 most renowned luxury brands in the world. This is the result of a study by the specialist market observer FutureBrand, which has just been published in the business magazine Forbes International.

FutureBrand assessed the world's major luxury brands according to four different criteria such as media presence, distribution channels, marketing efficiency and influence on purchasing behavior and compiled a list of the 32 best brands. The Californian and sporting goods manufacturer Oakley, which specializes in sunglasses, corrective frames, sports shoes and lifestyle clothing, made it into the "Top 30", ranking alongside Rolex, Tiffany and Armani and outperforming the Japanese luxury car brand Lexus, for example. Remarkably, it is also the only sports brand in the top 30.

Professional marketing work
Oakley attributes its inclusion in the list of top luxury brands to its consistent marketing work in recent years. In addition to the development and production of high-quality, innovative and absolutely on-trend products, the company always pays attention to exclusivity in its distribution channels and takes a very subtle approach when selecting athletes to support. It's no wonder that the 26-year-old company scored very well in all of the criteria that FutureBrand paid special attention to.

Sportspeople want Oakley
Oakley sponsors more than 1500 athletes worldwide. The company covers a broad spectrum of disciplines, with figureheads ranging from snowboarders to golfers. These professionals, such as Swiss sporting greats Alex Zülle, Natascha Badmann, Thomas Frischknecht, Brigitte McMahon and four-time Tour de France winner Lance Armstrong, rely on Oakley products to support them in their disciplines with their sophisticated technology. This active contribution to great sporting success has had a positive effect on media presence in recent years and months: No fewer than 150 athletes from 13 countries won a total of 54 medals at the Winter Olympics in Salt Lake City, for example.Science and art
Oakley stands for quality and innovation. The products have become symbols of good design, creativity and pioneering technology. No fewer than 600 patents protect the worldwide inventions of Oakley engineers. This has fascinated customers time and time again.

Source: Press release