With a little delay, the trend label Oakley is also moving to the trendy Züri-West district. For several years now, the converted foundry hall near Technopark and Schiffbau has been considered one of the coolest corners in Zurich. Oakley, which is best known for its distinctive sunglasses, seems to feel more at home in this environment than at its previous headquarters in Glattbrugg. Oakley is opening its new Swiss headquarters in the heart of the city, covering a total of 1500 square meters.

While the company headquarters only caters to business customers, the new brand store at the same address is open to everyone. Oakley is thus following the trend for well-known sporting goods manufacturers to open their own stores where they can showcase their own products in the best possible light without disruptive competitors. The new store in "Puls5" opens its doors for the first time today, Monday, January 26, and from now on will offer customers the entire Oakley range during regular store opening hours.