"Team Red, White and Blue fade": This is the name of the iconic color scheme for which the Ritchey hardtail is known and famous. And this paint job is now available again, along with other old skool color classics.

In the latest part of Nino Schurter's video blog "hunt for glory", the Scott-Odlo athlete visits another legend of mountain biking, Tom Ritchey, together with his team manager Thomas Frischknecht.

The cult brand Ritchey is launching a lightweight carbon bottle cage in the elegant Ritchey look just before the Advent season. The Ritchey drinking bottle is also available to match the holder.

The pros of the Scott Swissspower team have long been riding it: with the Vector Evo Rail saddle, component guru Ritchey wants to revolutionize lightweight, comfort and durability. Ritchey is also launching a new seatpost for the 2014 season to go with it.

Tom Ritchey is going back to his roots. The old master welded his first racing bike frame 40 years ago - and is bringing back a steel frame for the road for the 2013 model year.

On the 40th anniversary of the company, Ritchey is showing no signs of ageing: The traditional company is at the forefront of the still young 650b trend. And with matching frames, forks, rims and tires.

Ritchey is not presenting a fundamentally new world view - also known as a paradigm shift - with the new "WCS Paradigm" pedal. But the click pedal continues existing virtues and makes you sit up and take notice when it comes to weight.

The name says it all: Ritchey calls the new component line "Trail", which is entirely focused on all-mountain and enduro bikes. The new stems, seat posts and handlebars are designed to feel particularly at home on mountain bikes with 140 to 160 millimetres of suspension travel. And Ritchey has also thought about 29er riders.

Ritchey's C-260 handlebar clamp is like a breath of fresh air in the industry's innovation lull when it comes to connecting the stem to the handlebars simply and securely. At the same time, Ritchey has also subjected the attachment of the stem to the steerer tube to a gentle innovation.

New for the 2012 season, mountain bike pioneer Ritchey is offering the "WCS Vantage II Carbon 29", a high-end carbon disc brake wheelset in a 29-inch version. Thanks to a 26.5mm wide carbon monocoque rim, the handmade wheels - despite their lightweight construction - can also cope with wide tires and rough terrain.

Tom Ritchey heralds the return of its legendary mountain bikes in the form of a new model: The P-29er. The bike will not only function as a race hardtail, but will also appeal as a touring bike and even inspire single-speed fans.

For the coming season, Ritchey is introducing new tires with the "WCS Shield" and the "WCS Z-Max Grip".

For the coming model year, Ritchey is offering a treat for all retro fans, singlespeeders and urban bikers with the "Classic" component group. The products combine modern materials and design with a timeless finish. All parts come in polished aluminum.

Ritchey is launching two new tires for the 2011 model year. The Shield model is a new cross-country racing tire, while a mud version is being presented for the Z-Max series. The OCR wheelset will also be available in a new white color.

White is not only the winter, but also the new "WCS" component series from Ritchey. In addition to the WCS 1-bolt seatpost, the bar ends (Hörnli), the "4Axis" stem and the handlebars (Low Rizer and Flat Rizer) will also be available in white next year. After "Wet Black" was introduced in 2009, the new trend color at Ritchey is called "Wet White".

Ritchey is currently launching a new handlebar for race-oriented mountain bikers. The handlebars are cranked forwards and are designed to give athletes an ergonomic hand position without having to sacrifice an aggressive, sporty riding position. Thomas Frischknecht already rode a prototype of these handlebars last season, and now Ritchey is launching the unusual model in specialist shops.

Tom Ritchey is expanding its range of bar ends and grips. What the new parts have in common is their high level of comfort and grip.

At the beginning of the golden nineties, Syncros parts were all the rage, but a decade later they were "only" to be found as original equipment on GT bikes. Now Tom Ritchey has acquired the brand rights from GT owner Pacific - and announced a comprehensive relaunch on the sidelines of the Sea Otter Classic. Syncros is to return to its roots as a Canadian premium brand with headquarters in British Columbia and its own product development: As a scene-oriented forge of indestructible parts.

The parts of the top components from Ritchey are light and elegant. They go by the name of "SuperLogic" and are positioned above the previous top components of the "WCS Series".

Bikers can now buy directly from Ritchey. Since this month, the US component manufacturer has been offering spare parts, workshop items and accessories via its web store.

After two years of development and intensive testing by the racers of the Scott Swisspower team, Ritchey presents three new wheelsets for mountain bikes. The Americans even rely on carbon rims for the two top models.